Everyday Raw Reef n' Beef


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Economical blend includes beef meat and organs combined with wild salmon for a perfect meat medley. Combined with some fresh veggies and blueberries, makes for a nutritious and delicious meal for any pup! EVERYDAY RAW™ (formerly No Frilz) is formulated for adult AAFCO standards. Please see Feeding Guidelines for instructions for puppies. No additives, preservatives or fillers.


75% Meat And Organ / 25% Veggies

Wild salmon, beef heart, beef muscle meat, beef liver, beef kidney, celery, blueberries, bok choy, butternut squash, sunflower seeds, black soldier fly larvae powder, kelp powder.

Guaranteed Analysis

Macronutrients - As Fed
Protein: 14.35%
Fat: 9.68%
Ash: 2.20%
Moisture: 70.90%
Fiber: 0.60%

Minerals - As Fed
Calcium: 0.52g
Phosphorus: 0.40g
Ca: P Ratio: 1 / 0.00
Potassium: 0.28g
Sodium: 0.07g
Magensium: 0.03g
Iron: 25.00mg
Copper: 4.90mg
Manganese: 3.50mg
Zinc: 27.00mg
Selenium: 0.30mg
Iodine: 0.80mg

Composition - As Fed
Vitamin A: 95,144.7 IU/kg
Vitamin D: 329.9 IU/kg
Vitamin E: 28.2 IU/kg
Thiamine: 4.3mg
Riboflavin: 24.6mg
Pantothenic Acid: 54.2mg
Niacin: 148.6mg
Vitamin B6: 10.3mg
Folic Acid: 1.674mg
Vitamin B12: 0.357mg
Choline: 3424.1mg

Feeding Guideline

The table below provides a starting point, to be adjusted as needed to maintain optimum weight and peak conditioning. For best results, we recommend feeding red meat meals in rotation with poultry and fish and adding fresh wild salmon or cod liver oil before serving.
Life Stage - Percentage of body weight
Puppy - 6 to 10%
Small Breed - 3 to5%
Athlete - 4 to 6%
Adult - 2 to 4%
Senior - 2 to 3%

Safety & Handling Instructions
Keep product frozen until ready to use. Defrost package in a leak-proof container (reduces the risk of cross contamination!) and leave in the refrigerator for 24 hours, or until soft through. We recommend serving in a stainless-steel bowl as it is easier to clean, and does not have surface pores that may collect bacteria. Partially eaten food should be put back into the refrigerator after 20 minutes. Wash hands, utensils and all contact surfaces with soap and hot water.
*Poultry should not be kept longer than 2 days.
*Red meats & fish should not be kept longer than 3 days.